OKQ8
Between 2003-2005 my agency Halldin & Henckel worked as an in-house agency for Swedens biggest oil company, OKQ8, and some of their subsidiaries (Sweda and Bedege). In addition to doing design and photo styling for the titles Automobil and Klassiker, I was also involved in strategical and tactical campaigns, as well as at fairs and events.
Automobil was a Swedish magazine published between 1982 and 2012. The magazine’s focus was on sports and performance cars. Between 2001-2002 TV4 (Swedish Channel 4) and Automobil Förlaget created the magazine ”Formel-1 Guiden”. In 2004 the magazine “Klassiker” was created. The first issue had a black Volvo Amazon on the cover and sold 40,000 copies, which is a high figure for being in Sweden.
