ICA
In 2005 I took over as art director for the food chain ICA’s inhouse magazine. Still, even though the customer was satisfied with the magazine, they wanted something that would communicate directly and more dynamically with their store employees. So in 2006, I developed a new concept for ICA Inside, which later came to be awarded the Swedish Gold Bulletin (Guldbladet) and the Swedish Publishing Prize (Svenska Publishingpriset) for the best staff magazine.
